When Kimberly Jones picked up her 11-year-old son, Keaton, from his school in Knoxville, Tennessee one day last week, he had an unusual request. He asked her to record a video of him in the car.

You see, Keaton was leaving school early, and not for the first time. He was afraid to have lunch at school because classmates had poured milk on him and stuffed food in his clothes.

“They make fun of my nose,” he tearfully says in the video. “They call me ugly. They say I have no friends. Why do they bully? Why do you find joy in taking innocent people and finding a way to be mean to them?” at this point he’s sobbing. He adds: “People that are different don’t need to be criticized about it. It’s not their fault.”

Keaton’s mom posted the video on Facebook last Friday, pleading with parents to talk…